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In an article published by Philanthropy.com serveral business leaders discuss the fact that their budgets for corporate social responsibility will be flat or even increase despite the economic downturn. One describes CSR as being “Insurance 2.0″.
The full article is available from here: Corporate Leaders Tout Philanthropy’s Benefits Amid Grim Financial News
U.S. companies have operated in Thailand and a majority of them contribute to Thai communities. This is part 2 of a video that provides examples that may inspire other companies to develop their own corporate social responsibility (CSR) programs.
Duration : 6:45
U.S. companies have operated in Thailand and a majority of them contribute to Thai communities. This video provides examples that may inspire other companies to develop their own corporate social responsibility (CSR) programs.
Duration : 8:21
An article from Air Cargo World Online, illustrates that corporate social responsibility for a company goes beyond just giving money to charity, but includes a review and approach that incorporates the businesses day-to-day activities.
A couple of highlights from the article include:
Lufthansa Cargo has increased security (to help counter terrorist activities) beyond the minimum requirements, and in turn has seen thefts andmisplacements during the normal course of business fall by 95%. So what they have achieved here is a parallel business benefit while enacting corporate social responsibility by going beyond the norm and ensuring extra safety and security.
Some programs in place allow for Lufthansa Cargo to fly doctors on its freighters or transport medical supplies free of charge.
“By the year 2010, the company aims to reduce emissions by 25 percent.”
A lot more detail on the company’s CSR initiatives is available from here:
Corporate Responsibility – Not Just Philanthropy
Worldwide, the airline industry is responsible for 2-3% of global man-made CO2 emissions. Together with Air France, KLM is convinced that air travel can be made more sustainable. KLM therefore takes a leading role in the industry, setting an example as the most sustainable airline, through Corporate Social Responsibility initiatives. Wherever possible, KLM initiates, supports and encourages collective endeavours.
Duration : 6:01
A Q&A session with a corporate social responsibility consultant reveals that engaging employees to find out what issues are important to them should be considered in a company’s CSR strategy. Not only that, employees should be part of the corporate social responsibility strategy’s development to ensure high levels of employee participation and satisfaction in the program. All of this leads to better customer relations and loyalty for the business.
