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A new report available from International Marketing Reports LTD, argues that companies might consider supporting sports in their local community as an alternative or perhaps parallel to more commonly thought of areas of the environment or even arts.
The report contains detailed case studies and analysis of how some blue-chip companies including Nike have created a successful connection with sports as part of their global corporate social responsibility (CSR) initiatives.
As with any CSR undertaking, it is important for the corporations to ensure that their involvement in the local community aligns with the targets for improving the society within which they operate. For example, association with sporting activities that encourage troubled/homeless individuals engage, may be an appropriate avenue to pursue as part of the corporations overall CSR strategy.
For more details or the acquire a copy of the report visit: http://www.imrpublications.com/
