May 4

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A surge in interest with regards to the environment by many corporations, has seen the creation of many new career and business opportunities particularly in the field of corporate social responsibility jobs.

“New careers emerge from going green” found on Canada.com, talks about the increasing need to monitor, measure and report on environmental factors as having led to new roles in the discipline of accounting.

The article also discusses the advantages a company undertaking corporate social responsibility initiatives can have in terms of attracting staff to the organization:
“When (young recruits) are assessing their choices as to what type of organization they want to be associated with, the entire (CSR) and green aspects are definitely things they ask us about,” says Mario Paron.

The entire article by Derek Sankey can be read here : New careers emerge from going green.

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Mar 30

The EPA’S annual Toxics Release Inventory (TRI)report lists the toxics released by every U.S. company that employs 10 or more people. A study shows, says Heal, that upon the release of this report, companies with a bad TRI rating find that their share price falls. Thus pollution is a real cost to companies.

Duration : 3:16

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Feb 9

An article from Air Cargo World Online, illustrates that corporate social responsibility for a company goes beyond just giving money to charity, but includes a review and approach that incorporates the businesses day-to-day activities.

A couple of highlights from the article include:

Lufthansa Cargo has increased security (to help counter terrorist activities) beyond the minimum requirements, and in turn has seen thefts andmisplacements during the normal course of business fall by 95%.  So what they have achieved here is a parallel business benefit while enacting corporate social responsibility by going beyond the norm and ensuring extra safety and security.

Some programs in place allow for Lufthansa Cargo to fly doctors on its freighters or transport medical supplies free of charge.

“By the year 2010, the company aims to reduce emissions by 25 percent.”

A lot more detail on the company’s CSR initiatives is available from here:
Corporate Responsibility – Not Just Philanthropy

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Jan 25

 

 

In an article for the Environmental Leader, Eric Riddleberger for IBM, argues that the issues of a company’s impact on the environment, socioeconomic issues of the local community within which the company resides, and a organizations CSR reputation are all top issues forCEOs in today’s business world.  All of which revolve around the company’s corporate social responsibility policy, and all of which information technology can help address.

Therefore CIOs have a big part to play in contributing to a corporations CSR efforts.  Eric argues that not only can IT help CSR directly by addressing environmental impacts, but also help support all CSR initiatives by providing metrics and reporting facilities.

The article can be found by going here -> Corporate Social Responsibility – An Emerging CIO Mandate

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Jan 9

 

 

 

 

 

Reducing the carbon footprint while maximizing shareholder value is a strategic imperative for modern corporations. IT is becoming major driver of climate change within businesses and can be a focus when trying to reduce the carbon footprint.

Duration : 7:06

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Sep 20

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Placing an added emphasis on corporate social responsibility and ensuring it is at the core of a business’ strategy can yield financial benefits, according to a study from IBM. The survey, “Attaining Sustainable Growth Through Corporate Social Responsibility,” indicates many companies now view CSR as a growth opportunity and not just a regulatory compliance. Sixty-eight percent of those surveyed say they are using CSR activities to help generate revenue. In addition, many companies also view these types of initiatives as a way to gain a competitive advantage and access new business opportunities. Increased awareness by consumers on issues from climate change to product safety is, in part, driving corporate concern for these issues, according to the survey. In turn, the increased visibility of corporate behavior is influencing consumers’ decisions on what to buy and who to buy from, who to work for, who to partner with and where to invest. The survey is based on responses from top executives at more than 250 companies worldwide.

Duration : 0:6:59

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