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This is a good example of a win-win situation in CSR. Sure it is Telstra’s job to promote it’s products, however they are enhancing the social good at the same time by helping the elderly get familar and comfortable with new technology, and helping them stay connected. Telstra has the largest and fastest 3G network in the world, and has recently donated a large sum of money to for the education of senior citizens in how to use technology, as part of a combined corporate social responsibility & business initiative.
Duration : 0:4:31
